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SEARCH ENGINES & TRAVEL PORTALS
How do potential guests find your hotel in the internet?
Some of
them may already know your hotel's website address and will go straight to it.
However, in most cases they will start by looking in one of the major search
engines such as Google, Yahoo, MSN or Alta Vista. Alternatively they may visit
one of the specialist travel websites, also known as travel portals, such as
Expedia, Active Hotels, Travelocity, or Opodo. These have made themselves known
through extensive advertising.
Starting with the search engines: the visitor will
enter a search term such as "Oslo Hotels". On the screen they will see a list
of websites which contain the words of the search term. The search engine
decides in which order the websites should appear in the list, based on a set
of rules which it applies in an attempt to make to results as relevant as
possible.
Travel Portals.
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